Indiba Deep Beauty UK is the UK’s sole distributor of Indiba devices and products to the beauty industry. Based in Lymington, Hampshire, Indiba Deep Beauty UK demonstrates the products country-wide and trains therapists in the use of this revolutionary treatment.
In preparation for the Professional Beauty Show at London Excel, Indiba commissioned Tinstar to design and produce a succinct A5 handout for the show, as well as two pull-up banners.
It’s notoriously hard to capture the attention of passers by at trade shows, so the text-light leaflet focused on the key features and benefits of Indiba treatments and the monetary benefit it could bring to salons.
When designing and copywriting marketing material like this it’s important to remember that the target audience is not the end user, but the salon owner.
In a departure from the existing exhibition graphics which were text-heavy and unlikely to be read, the pull-up banners designed by Tinstar were extremely minimalist, displaying just a banner headline and three carefully chosen photos that suggests a typical client, the device screen (which demonstrates its simplicity and ease of use) and a treatment in progress.