When Tinstar started working with Martin & Co Letting Agents, the brochure design shown below was the first project to be completed. At the time the client was making a concerted effort to consolidate all the marketing material produced by head office as well as the large national network of franchisees.
The client was targeting at new landlords needing guidance in the property letting process. Influenced by the iconic Monopoly game, this initial brochure was presented as a property board game conveying the message that there were no guarantees in property letting. A step-by-step, considered and experienced approach by a Martin & Co letting agent would ensure the best possible outcome for the landlord.
Born out of this project was the concept of using a stylized green house as a graphic element to support and complement the existing Martin & Co logo.
Since this first project, Tinstar has been a preferred supplier of design assets for Martin & Co, Parkers, CJ Hole, Whitegates and Ellis & Co. All of these property businesses are subsidiary companies of The Property Franchise Group.
The brand of Martin & Co has been developed and refined over the years, but retains the elements that make it a strong, recognisable identity.