Meet Sarah, owner manager of a small home furnishings business in Lymington, Hampshire. She has a modest showroom, but most of her business comes from networking and word-of-mouth referrals from happy customers.
Sarah is passionate about her business and takes pride in her work – but for her business to grow, Sarah wants to spread the word further afield by attending early-morning breakfast networking meetings, local business expo events and industry-specific trade shows.
It doesn’t take long for Sarah to realise that the marketing materials she is handing out at these events are being overshadowed by more compelling, professionally designed literature that her competitors are handing out to her potential customers.
Her logo and business cards have been hastily thrown together and don’t look as if they’ve been designed for the same company as her leaflets or brochures.
As a result, she feels that her business isn’t being taken seriously, as it lacks a cohesive, consistent brand. Her own products and services are high quality and are targeted at high-end clients, but they’re being let down by the marketing material intended to promote them.
At Tinstar Design we help small business people like Sarah who feel let down by marketing material which fails to represent the high quality of their products and services.
We’ve helped them to beat their competitors to the punch by crafting striking, eye-catching and memorable assets making their business look professional, established and competent, thus compelling action from potential clients.
Our online portfolio showcases a wide selection of our projects that have resulted in increased business for our clients in a variety of industries. Don’t just take our word for it though – we’ve been delighted to receive glowing reviews on Trustpilot and Google written by business people who have benefited from the graphic design products and services that we’ve developed for them.
Getting started with Tinstar Design was just a case of picking up the phone – and Sarah didn’t feel obliged to proceed until she was completely ready, with all of her questions answered. Here’s how:
Contact us to discuss requirements.
Call: 01590 679490
After agreeing a budget, we start work transforming your company image through effective visual communication via graphic design.
Even knowing that she needed assistance, Sarah still had concerns about the potential cost and mystery of the design process, having never worked with a graphic designer before. We put her mind at ease by explaining every step of the process in advance, how much it would cost and how the end result would be beneficial to her business.
An initial discussion with Sarah enabled us to learn about her aesthetic preferences, her company’s products and services and its target market. We then provided a completely free, no-obligation quote and proposal, which outlined the design process from initial proofing stages all the way through to the final printed product.
At every stage, Sarah knew what she was going to get and at no point felt out of control of the process. Our quote enabled her to nail down a budget, safe in the knowledge that she knew the maximum amount it would cost to complete the project.
Before partnering with Tinstar Design, Sarah felt self-conscious about handing out off-the-peg leaflets and other marketing material.
Her high-end business was poorly represented by a low quality logo alongside inconsistent colours, typography and graphical elements displayed in stationery, leaflets and brochures. Any compelling message was lost in irrelevant text and missing calls to action.
After working with Tinstar, Sarah witnessed her brand’s transformation as her visual identity aligned with her aesthetic preferences and began to resonate with her target audience.
She saw an increase in customer engagement, brand recognition and business growth. Faith in her new brand gave her the confidence to promote her high quality business with new, consistent, professionally crafted tools.
If your marketing material is causing you embarrassment, the longer you put off your brand’s transformation, the longer an inconsistent image will be conveyed to your potential customers. Substandard or outdated literature will be confusing at best – and damaging to your business at worst.
The sooner an effective, compelling brand is developed alongside a suite of consistent literature, the sooner you’ll see positive results – and see the business that you’ve worked so hard to build, thrive.