With so many coffee shops and cafés in Lymington, it’s difficult to fill a gap in the market. Nevertheless, The Larder did precisely this by serving exclusively fresh, healthy food to a welcoming public.
When starting a new business, the development of a brand that has a shelf life is essential in order to set the tone for the future. The cost of a potential re-brand further down the line will be costly and unnecessary unless it’s done right from the start, as The Larder did.
Tinstar was approached with a well-considered brief to design and develop the branding for The Larder, including a logo design, loyalty cards, promotional leaflets and signage. The resulting ensemble complements the earthy colour scheme of the cafe and simple nature of the menu.
The Larder in Lymington continues to go from strength to strength, bolstered by a recognisable and strong brand image.