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There are so many website design choices available, it’s hard to know where to begin.
And the technology changes all the time. HTML, PHP, SASS, CSS, MySQL – it’s all important stuff that keeps your business online. We can help with the technology maze, but we don’t forget the fundamental point of the job.
At Tinstar Design we ask one question before we go near any technology: what’s the purpose of this site? What’s it for?
This may sound like a silly (but often overlooked) question. For example, is a website just to create an ‘online presence’? Or is its purpose to persuade potential customers to pick up the phone? It’s an important distinction.
More often than not, a company website needs to convey quickly and simply what the business offers and how it can help the visitor. Having answered a need, it must make it absurdly simple for the visitor to take action and become a converted customer.
Looking around the internet, the websites that capture our attention generally have a small amount of well presented, focussed content.
Even the Amazons and Ebays (websites that contain a massive amount of information) have visually simple home pages. It’s not until a visitor digs beneath the surface that the scale of the content becomes apparent – but it even then it’s all ordered in a structured, logical and easy-to-find way.
Small business websites tend to have fewer products or services to promote, but their presentation to potential clients should follow the same logic.
This is where the KISS principle comes into play. This acronym for Keep it Simple, Stupid states that most systems work best if they are kept simple rather than made complicated; and in today’s internet-driven world, this applies more than ever.
There are plenty of DIY web build tools out there. Some of them are good, some not so much. All of them take your time and energy – a distraction you don’t need in a busy, competitive world.
Let Tinstar Design help with domain registration, design, build, copywriting and hosting. We’ll make your site search engine friendly too. So you can focus on your business.
If you’d like to talk it through we’re happy to have a no-strings initial chat on 01590 679490. We’ll answer all your questions, and explain about our fees. Or you can click the button below to send us a message, and we’ll get straight back to you.Contact Us