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Website Design

Website DesignThere are so many website design choices available, it’s hard to know where to begin.

And the technology changes all the time. HTML, PHP, SASS, CSS, MySQL – it’s all important stuff that keeps your business online. We can help with the technology maze, but we don’t forget the fundamental point of the job.

At Tinstar Design we ask one question before we go near any technology: what’s the purpose of this site? What’s it for?

How can we help you?

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The purpose of a website

What’s a Website For?

This may sound like a silly (but often overlooked) question. For example, is a website just to create an ‘online presence’? Or is its purpose to persuade potential customers to pick up the phone? It’s an important distinction.

More often than not, a company website needs to convey quickly and simply what the business offers and how it can help the visitor. Having answered a need, it must make it absurdly simple for the visitor to take action and become a converted customer.

The KISS Principle

Keep it Simple, StupidLooking around the internet, the websites that capture our attention generally have a small amount of well presented, focussed content.

Even the Amazons and Ebays (websites that contain a massive amount of information) have visually simple home pages. It’s not until a visitor digs beneath the surface that the scale of the content becomes apparent – but it even then it’s all ordered in a structured, logical and easy-to-find way.

Small business websites tend to have fewer products or services to promote, but their presentation to potential clients should follow the same logic.

This is where the KISS principle comes into play. This acronym for Keep it Simple, Stupid states that most systems work best if they are kept simple rather than made complicated; and in today’s internet-driven world, this applies more than ever.

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Website design heavy liftingYour Time is Valuable

There are plenty of DIY web build tools out there. Some of them are good, some not so much. All of them take your time and energy – a distraction you don’t need in a busy, competitive world.

Let Tinstar Design help with domain registration, design, build, copywriting and hosting. We’ll make your site search engine friendly too. So you can focus on your business.

If you’d like to talk it through we’re happy to have a no-strings initial chat on 01590 679490. We’ll answer all your questions, and explain about our fees. Or you can click the button below to send us a message, and we’ll get straight back to you.

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Tinstar is proud to have worked with:

Pylewell Park
Westacre Nursing Home
Plymouth in UNISON
La Biosthétique
Windy Boats UK
Sea Start
Martin & Co
Royal Lymington Yacht Club
Maxx Piling
Dutton Gregory Solicitors
The New Forest Fruit Company
The Larger London Land Company
Superyacht Courier
The Larder, Lymington
Ionic Recruitment
The Oracle Partnership
Jeremy Rogers Limited
YO! Sushi
IRC Rating
Inside Knowledge
MacAlister & Elliott & Partners
Offshore Powerboats
Robert Perera Fine Art
Solent Kitchen
L’ANZA Europe Ltd
Redcliffe Landscape Gardeners
Park HR
Humphreys Yacht Design
Lyndhurst Chiropractic Clinic
First Contact Health
The Lymington Lobster & Burger Bar
Sands2 Sandwich Bar
Control Union
CJ Hole
The Arts Society, Milford on Sea
Durlston Court Preparatory School
Dejima Asset Management
Coastal Gallery
Charlie Herring Wines
Cambridge University Press
Big 5 Search Ltd
Beachcomber Gin
AstraZeneca UK
Ashley Tree Surgeons
Aquanav Ltd
Admiral Marine Ltd
Adcroft Build & Renovation