When developing a new logo design, we take into consideration a company’s USP, prospective clients and any ‘likes’ and ‘dislikes’ that may exist. We then get to work on a unique and memorable logo design that will endure. We’re confident that you’ll be delighted with the results.
We begin the logo design process by collating information gleaned from several sources. These may include a creative brief, existing marketing material, client ‘likes’ and ‘dislikes’ as well as colour or typographical preferences.
We use this information to sketch out several rough ideas and concepts. The designs that have potential are worked up into a rendered visual for consideration.
We continue the artworking process until we are ready to supply initial visuals for consideration. If appropriate, we will include suggestions of how the logo designs might appear in existing or newly created marketing material or stationery. Based on the feedback we receive, we refine, alter or replace the supplied designs and continue this process of submission and feedback until our client is completely satisfied with the result.
There are a number of ways to render the final design. More often than not, the logo is created with the help of an illustration application (such as Adobe Illustrator). However, we also use more traditional illustration and art-working techniques if the brief or proposed design requires it.
When a final logo design has been selected, we create as many variations of the logo as are required for use in different circumstances (such as reversed options, monochromatic versions or alternative orientations).