Berthon three key services include a hugely successful international yacht brokerage, Lymington Marina with its luxurious facilities and an historic boatyard with an enviable reputation.
When Tinstar Design first began work on the website, it already contained a vast amount of information that had to be easily and quickly accessible to a visitor. The site has grown exponentially over the years and includes a yacht brokerage system that trades primarily in high-end cruising and racing yachts.
As well as finding comprehensive facilities information, Visitors to Lymington Marina can apply online for an annual or short term casual berth – and get an instant price based on their yacht’s specification.
Potential boatyard clients also have a huge amount of expertise at their disposal, and can choose anything from a new coat of paint to a complete refit.
Ever-changing content is important for a multi-facetted business; customers on every level like to be kept informed of new services and company news. The team at Berthon are highly adept at this and the company blog is well-researched and contains consistently high quality articles.
Although there’s always something to be done in the Tinstar studio to develop the Berthon website, there’s no question that most of the work is in the content creation handled by the client. This is why the content management system has to be simple to use, flexible and powerful.